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Lisa Selwitz's avatar

This is so great. I'm an expander, and assume most people who start businesses are expanders. I would give my eye-teeth to find a container that could help grow my business. I started out with one, but she didn't fully understand the business at the time, as we were a little early with it. She left after her husband passed, and we remained friends. My products have now come into their own, and now she now gets the product and is a great ear and resource.

The analogy relates to so many areas. I recall many years ago in art school, an instructor used a baseball metaphor to explain this concept. He said that there were two kinds of creative people - those that pitched ideas, and those that caught the ideas and took them to the next level. You need both kinds on a creative team. The best creatives were those who could both pitch and catch, and to be successful and win awards and advance, you had to excel at both.

Now that I’m running my own show, I am absolutely clear that I am here to expand, and having that container would be a total blessing.

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Barbara Corcoran's avatar

I love that analogy! Thanks for sharing, Lisa.

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Abike's avatar

Too freaking awesome Mrs. Barbara. I can't wait to get back in the club. Still working on my business just hit a financial bump. Abike O. Washington. Founder/Executive Producer of The Critical Line Network - The TCLN Movement on YouTube. Oh yeah, I am an expander. Got to go find my container. Niche and nicely communicated, Mrs. Lady.

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Barbara Corcoran's avatar

Happy you’re here on Substack, Abike! I always love hearing from you.

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Stacy Barry's avatar

Great advice!! I am totally an expander.

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